Digital Marketing Solutions
Pega Diary: We're Selling Change
Wed, 06 Jun 2018 18:00:00 GMT
Taking a deeper dive into how CRM is changing, and how customer engagement or experience, and AI-powered automation, are two sides of the same coin
Pega Diary: Alan Trefler Says "Get Real"
Tue, 05 Jun 2018 15:35:19 GMT
Notes from the always quotable Pega CEO at 2018 PegaWorld in Las Vegas
Pega: From CRM to Infinity
Mon, 04 Jun 2018 16:00:00 GMT
In its biggest platform announcement in five years, Pega replaces its CRM suite with Pega Infinity, an end-to-end automated marketing, sales, and service solution
Does Market Consolidation Even Apply to Marketing Tech?
Fri, 01 Jun 2018 18:00:00 GMT
The debate about whether the market for marketing tech is expanding or consolidating overlooks that this just isn't your traditional market
Keeping Score on the Marketing Cloud Wars
Tue, 08 May 2018 13:07:17 GMT
Gartner's new Magic Quadrant on Multichannel Marketing Hubs shows the Cloud Wars are still underway
How To Use Time Series Data in Advanced Analytics: Analytics Corner
Wed, 02 May 2018 18:00:00 GMT
For beginners, how marketers can learn to create advanced data models from time series data
Marketo: One Platform for Engagement
Tue, 01 May 2018 15:37:06 GMT
At Marketing Nation Summit 2018, Marketo doubled down on the promise of engagement at scale with some eye-catching acquisitions and partnerships
The Monday Stack: In and Out of the Cloud
Mon, 30 Apr 2018 13:30:00 GMT
Marketo is cloud-struck, Lexalytics comes down to earth, and a direct marketing legend passes
Agencies? Consultancies? They're Making CX Real
Tue, 24 Apr 2018 15:48:42 GMT
They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)
Where ABM is Headed
Mon, 16 Apr 2018 17:57:31 GMT
The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM