Sound Jury Blog
Research Shows COVID-Related Opinion Shifts in Nationwide Jury Pools
Wed, 01 Jul 2020 18:50:34 +0000
By Jill D. Schmid For the past couple of years, we’ve been conducting national surveys on a variety of subjects in order to find out what kinds of widely held beliefs jurors bring into the courtroom. This data has helped inform many litigation strategies, witness preparation efforts, and jury de-selection strategies. Recently, we put all […]
Understanding Heightened Juror Emotions During the Pandemic
Tue, 16 Jun 2020 06:10:15 +0000
By Scott Herndon, M.A. Traumatic national events, like the COVID-19 pandemic elicit a broad range of emotions in potential jurors. Jurors, like all of us, worry about the safety of our family and loved ones, keeping jobs, the state of the economy, or the stress of taking on new family and educational responsibilities. Recently, we […]
Defund the Police: How Flawed Framing Undermines the Persuasive Effect
Wed, 10 Jun 2020 06:09:06 +0000
By Jill D. Schmid, Ph.D. I, like most of you, have probably been having some difficult conversations lately. The most difficult, though, are not just steeped in real ideological differences, but in the ways in which the issues are being framed. For years, there have been a debates and differences of opinion about what “Black […]
Above the Law Interview with Sound Jury Consulting
Thu, 04 Jun 2020 19:38:37 +0000
Juries Are About To Get A Lot More Corporate-Friendly Thanks To COVID By Thomas M. O’Toole, Ph.D. This week, I had the privilege of being interviewed by Above the Law about the research we have been conducting on how the pandemic impacts the jury pool and jury decision-making in general. Our findings have significant implications […]
Success! One of the First In-Person Mock Trials in the Age of COVID
Mon, 01 Jun 2020 07:22:29 +0000
By Jill D. Schmid, Ph.D. It was awesome to get back to conducting in-person mock trial research this past weekend!  While things looked a bit different, it still checked off all the boxes for a successful project and, as always, we gained some incredibly important insights that will help us prepare for trial. Part of […]
What’s Your Superpower? Barriers for Attorney Presentation in Zoom Depositions
Wed, 27 May 2020 17:04:21 +0000
By Jill D. Schmid, Ph.D. For years, I’ve successfully avoided Facetime calls and most video conferences. However, around  9 weeks, 2 days, 13 hours, and 42 minutes ago, that all changed. Not only did all of my work transition to video conferences, but so did my communication with my family and friends. Houseparty and Zoom […]
WARNING: Be Wary of Research About How the Pandemic Impacts Jury Decision-Making
Wed, 20 May 2020 18:08:22 +0000
By Thomas M. O’Toole, Ph.D. It is the question on every litigator’s mind: What impact, if any, will the pandemic have on jury decision-making once trials resume? Will there be more goodwill towards businesses because of the economic toll the pandemic has taken? Will perceptions of a widening rich/poor gap perpetuate social inflation and nuclear […]
The Important Connection between September 11, COVID-19, and Jury Decision-Making
Thu, 14 May 2020 06:07:01 +0000
By Thomas M. O’Toole, Ph.D. As the country starts to re-open and jury trials resume, it is our job to research and understand what impact the pandemic and the stay-at-home orders that lasted over two months in some states will have on how jurors evaluate liability and damages going forward. There are many ways to […]
How Does The COVID Pandemic Impact Mock Trials and Focus Groups?
Thu, 07 May 2020 18:36:57 +0000
By Thomas M. O’Toole, Ph.D. We have officially entered the eighth week of the stay-at-home order in Washington State. Six days ago, our governor announced there would be no jury trials in the state until at least July. During this time, we have had at least a dozen cases across the country that were supposed […]
The Implications of Jurors’ Memories v. Experiences at Trial
Thu, 16 Apr 2020 19:14:05 +0000
*Previously published our Jury Economics column in the December 2019 issue of the King County Bar Bulletin. By Thomas M. O’Toole, Ph.D. and Kevin R. Boully, Ph.D. Do you pursue happiness in each moment or live a life to be proud of when you someday look back on it?  What does your preference say about […]

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