Sound Jury Blog
What’s Your Superpower? Barriers for Attorney Presentation in Zoom Depositions
Wed, 27 May 2020 17:04:21 +0000
By Jill D. Schmid, Ph.D. For years, I’ve successfully avoided Facetime calls and most video conferences. However, around  9 weeks, 2 days, 13 hours, and 42 minutes ago, that all changed. Not only did all of my work transition to video conferences, but so did my communication with my family and friends. Houseparty and Zoom […]
WARNING: Be Wary of Research About How the Pandemic Impacts Jury Decision-Making
Wed, 20 May 2020 18:08:22 +0000
By Thomas M. O’Toole, Ph.D. It is the question on every litigator’s mind: What impact, if any, will the pandemic have on jury decision-making once trials resume? Will there be more goodwill towards businesses because of the economic toll the pandemic has taken? Will perceptions of a widening rich/poor gap perpetuate social inflation and nuclear […]
The Important Connection between September 11, COVID-19, and Jury Decision-Making
Thu, 14 May 2020 06:07:01 +0000
By Thomas M. O’Toole, Ph.D. As the country starts to re-open and jury trials resume, it is our job to research and understand what impact the pandemic and the stay-at-home orders that lasted over two months in some states will have on how jurors evaluate liability and damages going forward. There are many ways to […]
How Does The COVID Pandemic Impact Mock Trials and Focus Groups?
Thu, 07 May 2020 18:36:57 +0000
By Thomas M. O’Toole, Ph.D. We have officially entered the eighth week of the stay-at-home order in Washington State. Six days ago, our governor announced there would be no jury trials in the state until at least July. During this time, we have had at least a dozen cases across the country that were supposed […]
The Implications of Jurors’ Memories v. Experiences at Trial
Thu, 16 Apr 2020 19:14:05 +0000
*Previously published our Jury Economics column in the December 2019 issue of the King County Bar Bulletin. By Thomas M. O’Toole, Ph.D. and Kevin R. Boully, Ph.D. Do you pursue happiness in each moment or live a life to be proud of when you someday look back on it?  What does your preference say about […]
Do Jurors Have Clear Vision at Trial? A Day in the Life
Wed, 08 Apr 2020 18:12:05 +0000
*Previously published our Jury Economics column in the January 2020 issue of the King County Bar Bulletin. By Thomas M. O’Toole, Ph.D. and Kevin Boully, Ph.D. Then-Stanford Psychology graduate student Elizabeth Newton conducted a fascinating experiment over a decade ago when she divided participants into groups she dubbed “tappers” and “listeners.” The tappers were asked […]
The Importance of Graphics as Courts Shift to Telephonic Hearings
Thu, 19 Mar 2020 19:02:03 +0000
By Thomas M. O’Toole, Ph.D. How do you start a blog about what we are all going through right now? Most of us have never experienced anything like this before and making the adjustments that we are being asked to make is difficult at times. I was telling my kids earlier today that I am […]
The Causes of Social Inflation and “Nuclear” Jury Verdicts
Wed, 12 Feb 2020 17:37:36 +0000
By Thomas M. O’Toole, Ph.D. Last year, Johnson & Johnson was hit with an $8 billion verdict by a Philadelphia jury, an amount that exceeded the gross domestic product of more than sixty countries (included Monaco, Belize, and Greenland) in that same year, according to data from the International Monetary Fund. In fact, Johnson & […]
The Importance of Letting Jurors Be Egocentric in Voir Dire
Fri, 24 Jan 2020 15:44:23 +0000
By Thomas M. O’Toole, Ph.D. If you follow this blog or read our column in the King County Bar Bulletin, you know that I have been working with another well-respected jury consultant, Kevin Boully, to develop the study of Jury Economics, which is behavioral economics applied to jury decision-making. Behavioral economics has become a critical […]
An Introduction to Jury Economics
Wed, 06 Nov 2019 16:57:30 +0000
By Thomas M. O’Toole, Ph.D. and Kevin R. Boully, Ph.D. *A version of this blog was published in the October 2019 issue of the King County Bar Bulletin What is jury economics? If you google it, you will find no matching results. If you search any of the books written on jury persuasion or decision-making, […]

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